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Updated July 2010

Your information and our business. Thank you for agreeing to join our select group of panellists. PineCone Research provides our clients information about consumer preferences with respect to products and product concepts. Our clients use this information to decide which products to bring to market, where and at what price. By participating in our panel, you will be among those whose opinions will factor into the decisions by our clients.

Your personally-identifiable information remains confidential. In joining our panel, you will be providing to us some personal information about you and others in your household. This information is retained in our database and used only as necessary to produce reports and analyses concerning new products and new product concepts throughout your country and around the world on an anonymous basis. Your personally-identifiable information is never disclosed in any report we provide to our clients.

Is our information correct? By responding to this survey at our website, you will be giving us certain personal data including your name, address, e-mail address, telephone number, date of birth, sex, occupation, level of education, and household annual income This is your profile information. You may update your profile information at any time by logging into the PineCone Research Website.  You also will be requested from time to time to provide additional personal information through on-line surveys conducted in conjunction with certain product analyses. You also may update this information at any time by contacting us by email at You also may contact us at this email address at any time if you would like to see the information we hold about you, or to ask us to correct or update this information, or to ask us to delete all personal data that we hold about you on any storage media, or to stop your participation in our panel.

Do we use cookies? In order to manage our panel and to enhance your experience as a Nielsen panelist, we place cookies on your computer. A cookie is a small amount of data, which often includes an anonymous unique identifier, sent to your browser from a website’s computers and stored on your computer’s hard drive. The cookie that we use to recognize you as a PineCone Research Panel Member when you return to this site or visit other Nielsen websites employs a technology called “Flash.” The information gathered via this cookie may be associated with other Nielsen cookies that you have on your computer and used to supplement the information that we have about you. This cookie does not contain any personally-identifiable information.

Additionally, we may allow our panel recruitment partners to use Web beacons and cookies on our registration pages solely for payment verification purposes. We have no access to or control over these cookies. This privacy statement covers the use of cookies by PineCone Research and members of the Nielsen family of companies only and does not cover the use of cookies by any of our partners.

For information about how to delete the Flash cookie, please click here.  Setting your browser to reject cookies or deleting cookies, however, may interfere with your using some features of other web sites and may impair your ability to participate in activities at this site.

We will use the information you and other panellists provide us to help identify future products and services. We combine the information that you and other panellists give us with data and research tools from other sources. We use this information to perform research and to prepare reports and analyses concerning consumer preferences in your country and around the world with respect to new products and new product ideas.

We maintain the security of the personal information we hold about you. We may store the personal details we hold about you indefinitely. We may store this data in your home country, or we may transfer this data to Pinecone operations and other organizations that process the data we hold about you on our behalf in other countries, including the U.S.A. We also may disclose this data to third parties when disclosure is required by law or when we deem it necessary to establish or exercise our legal rights or defend against legal claims. We also may transfer this data if Pinecone or its assets are acquired by or merged with another company. (You may contact us at any time to see details of the parties to whom this information has been made available.) The laws of these other countries regarding the use and transfer of personal data may not be similar to those of your home country. But you may be assured that any transfer of this data outside your home country will be done in full accordance with applicable law. This data will be controlled by, and will be accessible electronically only to select members of the administrative staff. We have in place certain security measures to protect the security and confidentiality of personal data whilst controlled by us. We will maintain and improve these measures over time in line with legal and technological developments.

About Pinecone. PineCone is a business owned by a subsidiary of Nielsen, a global market research company. Nielsen  headquarters are located at 770 Broadway, New York, New York 10003 U.S.A.

We may change this Notice. We reserve the right to update and make changes to this notice. If we materially change our practices in handling personally identifiable information, we will notify you by posting the changes on the online Privacy Notice at least 30 days prior to their implementation. The online Privacy Notice may be viewed by clicking on the link at the bottom of any page in the PineCone website, or at such other location as we may designate from time to time. Your continued participation in our surveys after the effective date of any changes constitutes your acceptance of all of the changes.

Any questions? Please contact Michelle Rosenacker by e-mail at: 




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